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Fashion Focus 2016

posted Oct 16, 2016, 4:22 PM by Tallia Wells   [ updated Oct 16, 2016, 4:28 PM ]
Three months ago my boss at the salon I worked mentioned there was going to be a hair show in the fall. She highly suggested that if I wanted to attended that I purchase a ticket before the show. Ticket prices go up a lot the day of the event. I'm glad I listened to her. Tickets were $35 at the beauty supply for licensed Cosmetologist & Nail Techs. When I purchased my ticket, they gave me a pink wrist band. The lady instructed me not to loose it before the event. Noted.

Fashion Focus presented by Cosmo Prof & Armstrong McCall. Was on October 16-17 at the Renaissance Glendale. The show was on Sunday from 9:00 am to 6:00 pm.Then Monday from 9:00 am to 4:00 pm. The Sunday event was packed when I attended from 9:00 am to 1:00 pm. As soon as I drove up to the hotel, there was a line clear outside the door. Event Parking  is a must for me (I don't like hiking to the event.) I stood in line for 10 to 15  minutes then was able to get in. Of course my wristband broke. Luckily the staff at the event were kind enough to let me exchange it for a new one.  When I entered the event they had several lines. Perfect,because waiting time was cut down. 

People who attended the event with their wristband  received  a free gift. I was surprised when a few ladies in line didn't know they got a gift for attending. They were shocked and happy when they were handed this.

Over $90 in products!
One bag was given per person while supplies lasted.

10 oz miracle repair shampoo $23.96
10 oz miracle repair conditioner $23.96
4.5 oz miracle styling potion $19.96
4 oz miracle repair leave-in $23.96

I love the It's a 10 line. It's a popular product line that is used in the salon that I currently work at. Two of the products that are my favorite are the  Miracle instant repair leave in and the miracle styling potion. They product like smells great. The best part is that it works great in natural or curly hair. I always reach for these two when I'm styling a clients hair after a blow-dry. It gives amazing results and leaves the hair feeling soft and silky. Giving my client the perfect result for the style they were looking for.

The show had a lot of popular brands:

Paul Mitchell
American Crew
Johnny B
Satin Smooth
Tons of other name brands

A nice thing about this event was they had Shear Sharpening done by the Cricket company. $30 per pair. That's not a bad deal. No one likes to have their hair cut by dull shears. A co-worker had a few of her shears sharpened. They did a great job. They had them done and gave a receipt.

I attended a few classes that weren't packed full of people. Being a hairdresser I like to keep up on my education and trends. So attending a few classes by some of the companies I like was important.

The first class I watched was JohnnyB. They had clipper classes without attachments and  clipper over comb classes.  The educators were great at answering questions while cutting the models hair. The gentlemen who was cutting this models hair was great. He told me to move up front since I was short. Got a much better view of what he was doing. He was demonstrating how to use trimmers to cut a design in the models hair. It was really impressive.  


The Paul Mitchell platform artist were demonstrating updo styles on their models. One artist kept mentioning the Marula Oil. I will be honest with you. I haven't used the product before. But with all the styles she was doing. It might be used in the future. When she was styling her model she was using the Express Ion Unclipped 3-in-1. Showing how she was creating soft curls for her up-dos. The styling product sounds like it would be great for bridal styles. Nice part about it is she said he heated up to 140*F with a digital display. The feature I liked was it had a timer that shut it off after 30 minutes. No more worrying about if it was left on. She said as a parent with a teenage daughter  that is a must. No worrying about the bathroom counter burning up.


Wella was the last hair-styling class I tended.  The artist was showing how to do unique hairstyles using leather. Yes, did say leather. The model had her sides of her hair braided with a styling product. Then it was covered with leather. Kind of a different look but she pulled it off very well. The back of her hair was combed. Then he used some french hair clips to secure the back of the hairstyle. He used 8 different clips in the back. His assistant helped him secure the clips so that the hair was smooth and without bumps. The end result was stunning.

Another plus of attending is all the great samples you get. Companies are encouraging that you try their products. So they are always handing out great samples while you are looking at their booth. Samples pictured are:
  • Re+Vive-Take home treatment
  • CHI-Moringa & Macadamia Oil
  • Biosilk- Color Therapy Leave in Treatment
  • Biosilk-Hydrating Therapy
  • Hempz-Yuzu Starfruit
  • Sexy Hair: Straight Sexy Hair: Core Strength

Since this was a rather long post. The items that I purchased from event will be in another post.
Please note to attend these shows you must be a licensed professional.